Specialist in charge
Ángel Moncada
I personally analyze each account to identify budget leaks and measurement failures that algorithms do not reveal.
I identify what is limiting campaign performance and what should be corrected before continuing to optimize blindly.
Ideal for accounts actively investing at least €1,000/month where the numbers do not seem to add up.
I personally analyze each account to identify budget leaks and measurement failures that algorithms do not reveal.
When performance drops, most people only adjust bids. But the real failure is often invisible.
“Before optimizing campaigns, you need to know which part of the system is distorting the results.”
My work is not simply logging into the account and changing settings. I work on a system: campaigns, technical measurement, website and sales process.
The starting point is not changing campaigns at random. It is understanding what is happening and making informed decisions.
I clarify what limits performance, which data is reliable and what should be fixed first.
I correct critical issues in measurement, conversions, structure, alerts and technical coordination.
I maintain a control routine and review progress so decisions no longer depend on incomplete data.
Before optimizing further, you need to clarify what is actually failing and which data can support decisions.
Structured document with real account screenshots, errors and technical solutions.
When appropriate, the next step can be a Correction Sprint. Otherwise, you keep the complete roadmap.
Common situations where the symptom appears in Google Ads but the cause may lie in measurement, the website or the sales process.
SYMPTOM: Conversions drop after a website change.
POSSIBLE CAUSE: An event may have stopped firing, become duplicated or be recording the wrong action.
WHAT THE AUDIT CLARIFIES: Whether there is a genuine business decline or a measurement issue distorting the account.
SYMPTOM: Cost per lead increases without a clear explanation.
POSSIBLE CAUSE: Irrelevant traffic, demand changes, a weak conversion signal or landing page problems.
WHAT THE AUDIT CLARIFIES: Which checks should be prioritized before changing bids, budget or targeting.
SYMPTOM: Google Ads reports more leads than the CRM.
POSSIBLE CAUSE: Duplicates, incomplete forms, test leads or integration failures.
WHAT THE AUDIT CLARIFIES: Where traceability breaks and which data should be used to optimize campaigns.
Not necessarily. The audit helps organize decisions when you already have an agency or team and supports more informed work.
No. It is a defined consulting deliverable. If critical errors are found, I will send a proposal for a Correction Sprint.
No. That is often the problem. The work consists of understanding which parts of the system are clear and which are not.
Very little: a brief call, read-only access and attendance at the delivery session.
Tell me about your case and I will explain whether the audit is appropriate. If it is not the right next step, I will tell you that as well.