PATH 1
You already invest in Google Ads
Results are unstable, the data does not add up or you do not know what is limiting performance.
Starting point: review, corrections and possible ongoing management.
MarTech and Marketing Operations consultant
I manage and improve Google Ads so you know what works and where to act
I do not review the account in isolation. I also check measurement, landing pages, forms and the journey after the click; if the problem sits outside Ads, I can resolve it or coordinate the fix.
Choose the situation that best matches yours.
Review my campaigns
PATH 2
You want to start or relaunch
You need to prepare measurement, budget, structure and campaigns before driving traffic.
Starting point: preparation, launch and initial management.
DIRECT COLLABORATION
I am Ángel Moncada
I have worked for more than 15 years in digital marketing, campaigns, SEO, analytics, media and websites linked to acquisition. Today I combine that experience with automation and artificial intelligence to connect tools and develop useful business systems.
My career began in systems, networks and information security. I worked on audits, communications and programming, and completed training and certification in cybersecurity and ethical hacking. That technical foundation still shapes how I analyze problems: investigate, identify weak points and understand the complete system.
As a consultant and business owner, I assess each solution by its impact, maintenance, risks and return. That is why, when a campaign underperforms, I also review measurement, the website, forms and the processes that may be affecting the result.
I work personally on every project. Contracts, data protection and invoicing are handled through Desafío Comunicación, S.L.L., a company in which I am a partner and director.
- Experience in Google Ads, GA4, GTM, WordPress, PrestaShop, n8n, systems and integrations.
- Training in business digitalization and management.
- Solutions designed to create value and remain maintainable over time.
- Projects delivered and invoiced through Desafío Comunicación.
Google Ads is the entry point, not an isolated channel
A campaign can be well configured and still fail because of measurement, the landing page, the form, sales follow-up or lack of control.
Google Ads and acquisition
Review, corrections, launch and ongoing management focused on real leads and business outcomes.
Review an active accountMeasurement and control
GA4, GTM, conversions and connection with the available commercial system to determine which data is reliable before optimizing.
Review my measurementWebsites, landing pages and forms
Scoped improvements and support when the page, form, tracking or ecommerce setup limits acquisition.
Review the journeyAutomation and AI
n8n workflows, integrations and systems that reduce manual tasks and detect issues.
View automation servicesExperience with companies and digital projects
Examples from different industries, business models and technical needs.
A selection of brands and projects I have supported in acquisition, analytics, SEO, technology and consulting.
What people who have worked with me highlight
Genuine LinkedIn recommendations received across different projects and stages of my career.
“Knowledge, vision, strong initiative and constant curiosity. He always has ideas to improve processes.”
Leyre EzpondaEuropean Head of Marketing · LinkedIn recommendation“Always available and looking for the best options to help our business continue growing in a sustainable and controlled way.”
Marga Marín VargasMarketing Manager, Compex Spain & Portugal · LinkedIn recommendation“His professionalism, response and attitude are at the top of any professional I’ve ever worked with.”
Paulo Passos LeiteMajor Sports & Hospitality · LinkedIn recommendationSometimes the problem is not in Google Ads
Before continuing to change campaigns, it is worth checking the entire system between the click and the business result.
Misconfigured conversionsThe platform optimizes using incomplete or duplicated signals.
Landing page or formThe page is slow, unclear or loses inquiries.
Disconnected commercial follow-upThere is no visibility into which contacts become business.
Lack of monitoringBudget, tracking or form errors are detected too late.
Tell me about your situation
I will assess whether there is a fit and explain the most reasonable next step. You will not receive a generic proposal.
I reply personally within 48 business hours.